As those who know, in the television program clearance business, on the buying side, it always comes down to two things . . . the product itself and the relationship with the person selling it. During my time representing the CBS O&O station group and at a local station in Philadelphia, I had the privilege to do business with Cassie Yde and The Television Syndication Company.

On the product side, I could always count on Cassie and TVS to provide programming that made sense. While they represent various genres of product now, at the time I worked specifically with them to clear E/I children’s programming. Many companies would try to sell us on E/I programming, but most often it really was not. Cassie’s product was (and is) always clearly E/I compatible – and entertaining as well.

On the relationship side, working with Cassie was always a pleasure. She clearly understood coming into a meeting what her product was, who it was targeted for and how it could accomplish goals for the stations. It was not in her nature to do hard-sell, but she was quietly diligent and got the job done in the end. As a client, I had a great respect for that. Bottom line – she made it easy for me to look good, and I will always appreciate that.

I first became acquainted with Cassie 7 years ago when she took on syndication of THE FBI FILES.  What started as a business relationship quickly turned into friendship. Cassie is honest, compassionate and hardworking. Cassie has a superb knowledge of the television business, from development to production through distribution to licensing. With over 40 years in the business, Cassie is well-connected. She’s energetic with a great sense of humor!

I have known Cassie Yde for over 25 years. She is a person, whom I have worked with during that time span, and I continue working with her today. When you develop a relationship like this over 25 years, it is built over many things, trust, reliability, enjoying the person’s character, commitment.

Cassie exemplifies all these qualities. She has worked it seems her entire life to build and create opportunities that would last for years to come. In order to do that, she needed to establish a rapport that takes years to build and to create. Then it has been important to maintain the trust and to deliver on those relationships. She has been able to do that, and as a result, people continue working with her, and they know that they can trust her in negotiations. 

Cassie works hard for her clients. They mean everything to her. She puts her heart and soul into her work. She is responsive, and she is thoughtful, about her work, and the people who work for her and with her. Cassie is knowledgeable about our business. She is resourceful and well-regarded in many areas.  It has always been a relationship that I have appreciated over the years.

I have done business with the Television Syndication Company (TVS) over many years now. In all of my experiences with Cassie and the team at TVS, I have found them to be honest and very knowledgeable about navigating the syndication landscape.  

Syndicating television shows takes a few key ingredients. First, you need a “good television show” that has the quality to achieve movement in the marketplace. Second, you need a syndication company with good station relationships and a solid reputation based on integrity. Finally, you need a team that will press to secure the market clearances that the show needs.

I am confident that TVS has all of the above covered.  If you supply TVS with a “good television show”, they will have you covered on the rest. TVS certainly has my endorsement as a well-run operation that will work hard to get the job done.